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Your Personal Brand

One of the first pieces of advice I give to Juniors entering the advertising job market is to “protect your reputation” every chance you get. This means working hard, getting in early and staying late, putting forth the effort when no one asks you to – because people take notice. But also because the advertising community is much smaller than you would ever think. Therefore, it’s important to keep your hard-working reputation intact. This follows you throughout your career. We are a community with enormous networking power. You should never underestimate this power as it could possibly land you your next job or just as easily, take you out of consideration. It’s not just about being nice or having talent – it’s about using those skills to generate results. That’s what people are paying attention to – not that you’re the best person to grab a beer with after work (though that’s a definite perk) and talk a good game. Make sure your talent adds value in the end. And make the small things count as well. Show up on time to meetings, meet your deadlines, own up to your mistakes.  Think of yourself as your own “personal brand” and at the end of the day, what do you want your brand to say about you?

Categories: Advertising Creative Recruitment Recruitment Advice

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Kimberly Easley

Follow me on Twitter www.twitter.com/keasley

I've been a Creative and Advertising Recruiter based in NYC since 2000. I'm also a Photographer specializing in family and children portraiture.

I'm currently the Director of Talent Acquisition at VML. VML is a global digital marketing agency with major operations on five continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including SAB Miller brands Coors and Coors Light, Carlson Hotels, Colgate-Palmolive, Dell, Dignity Memorial, English Premier League, Ford, Gatorade, Hill’s Pet Nutrition, Kashi, Kellogg, Microsoft, Pioneer Hi-Bred, SAP, Southwest Airlines, T-Mobile, U.S Bank, Western Union and Xerox.

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